Hello, I’m Alfayer
| Full Stack Marketer |
My Skills
💰
Performance Marketing
Expert in paid media strategies, campaign optimization, and ROI maximization.
📊
Data Analysis
Skilled in tools like Google Analytics, Looker Studio, Power BI, and R to create strategic decisions.
📸
Content Creation & Strategy
Proficient in crafting content strategies and campaigns to boost audience engagement.
💻
Campaign Management & Media Planning
Skilled in GTM strategy development and execution to optimize budgets and drive results.
🙋♂️
Customer Relationship Management (CRM)
Proficient in CRM tools for personalization, automation,
and boosting retention.
Global Presence
🇲🇾
Malaysia
🇸🇬
Singapore
🇮🇩
Indonesia
🇵🇭
Philippines
🇹🇭
Thailand
Brands
My Experiences
Created and set up ads across Meta Ads, TikTok Ads,
and Google Ads to maximize reach and conversions.
Developed detailed audience segments based on
demographics, interests, and behavior for targeted ad optimization.
Designed EDMs, push notifications, and app banners while developing
an automation journey to enhance customer engagement, retention, and user experience.
Generated analytical reports to gain deeper insights into performance and user behavior.
Social Media & Content Creation
- Revamped social media branding and engagement strategies, creating impactful campaigns tailored to audience preferences for student organizations and businesses.
- Designed and produced engaging content, including social media posts and videos, while collaborating with stakeholders to enhance brand storytelling and visual appeal.
Past Content
Other Creative Projects
Vlog
Monash Malaysia Campus Tour Vlog
Created 2022
A tour of Monash Malaysia, highlighting campus facilities and student life. The video has reached 50K views and continues to grow.
Short Movie
Sepuluh
Created 2019
A short film inspired by the poetry collection “Perempuan, Jikalau Itulah Namamu”, bringing its themes to life through visual storytelling.
Reels
A Day in Campus
Created 2022
Reels
July Orientation
Created 2022
Reels
Monash For Dummies Series
Created 2022
Leadership & Collaboration
Founder & CEO
Padang Eats by Raso Padang
February 2024 – June 2024
Built Padang Eats, specializing in authentic Padangnese cuisine with premium ingredients and innovative packaging.
Led branding, financial planning, and marketing efforts to establish a strong market presence and attract customers.
Honorary Advisory Committee
Monash University Student Association
January 2023 – December 2023
Advised the Monash University Student Association as a judiciary member, providing strategic recommendations to enhance operations and governance.
Publicity Officer
(Head of Department)
Monash University Student Association
January 2022 – December 2022
Led a 13 member team managing the marketing and communications strategy for the student organization.
Engaged with 32 stakeholders and partnered with 10+ companies to deliver content and events for 7,000+ students.
Public Relation
(Head of Department)
Thursina Student Association
September 2018 – September 2019
Managed the organization’s social media presence, branding consistency, and student engagement strategies.
Facilitated outreach programs and
representing the organization in external collaborations.
Tools That I Use
